Circulation Policy & Method

The GB Lifestyle has a total circulation figure of 98,774 in London alone. It stems from a variety of policies to ensure that we penetrate our target audience to its full effect. We have carefully pinpointed 50,000 households in the 100 most affluent postcode addresses of London that will receive a monthly copy of GB Lifestyle, hand delivered by Letterbox Distribution with their daily post.

A further 30,000 copies of the GB Lifestyle are distributed at commuter points where we can guarantee to catch our specific target audience on the move. These include 9 out of the 14 largest National Rail train stations and over 65 London Underground stations.

Geo mapping analysis has enabled us to establish optimum distribution points and we are therefore extremely selective of the underground and rail stations we use as locations for our promotions team. Selection is based on socio demographic profiling and commuter flow between peak a.m. and p.m. hours (6.30- 9.30 a.m and 4.30- 7.30 p.m)-. We have also ensured that every line of the London underground network is covered via our distribution policy.

We carefully recruit distribution staff to ensure that they are not only recognised by commuters but also retain the image portrayed by our magazine.

Instead of bombarding our publication on every commuter we are far more fastidious and it is never forced on individuals but offered and willingly accepted.

We have carefully evaluated each commuter location to determine the day and time we distribute from each station in terms of penetrating our specific target audience. Our distribution staff are only located at each point once a month to avoid commuters being barraged with the same publication. 

What separates us from a large majority of other publications is the ability to fully attack our target audience. Therefore we believe that it was necessary to also incorporated the hotel industry and other specialist venues within our distribution policies in order to expand on our credentials. Therefore in the region of 20000 copies are circulated throughout all 4* and 5* hotels in the capital, first class carriages on board the Heathrow, Gatwick and Stansted Express, a large number of First and Business Class lounges and top luxury spas. These locations act as a fantastic browsing environment where clientele have the opportunity to engage with the publication. You can also expect to achieve 14-18 readers per copy in this environment.